I just completed a great interview with the leading expert in that field, Gordon Graham, known as “That White Paper Guy”.
During the interview, he shared some VERY practical tips on crafting a terrific white paper… the kind that gets attention, builds thought leadership, and brings in new leads and sales.
You can listen to it here:
(If you can’t see the PLAYER BUTTON, you may need to activate Adobe Flash on your browser.)
This recording is part of a series of short (10 minute), instructional, “just the good stuff” interviews I’m doing with top pros in the copywriting and marketing writing profession.
Please let me know what you think.
(And if you can recommend someone I should be interviewing for a future edition — you perhaps? — please do so.)