meet steve

Hi. I’m Steve.

I admit, I’m a little obsessed with copywriting. I think it’s the key skillset for anyone who needs to get results with their marketing and sales messages.

perThat’s why I help writers, marketers and sales professionals become better copywriters. When you (or your team) are able to write more engaging and persuasive emails, landing pages, ads, blog articles, video scripts and other content, great things happen. Conversion rates go up. More leads come in. Clients and customers beat a path to your door.

Isn’t that worth learning the latest persuasive copywriting techniques?

My in-house training programs and online courses help you do just that.

Tap my award-winning copywriting expertise and 20+ years’ experience

Unlike most other copywriting trainers, I’ve been doing this for a long time. So, when I’m teaching you or your team, not only are you benefiting from an experienced expert, you’re also getting instruction based on the latest techniques and a deep, hard-won knowledge of what works.

Over the years, I’ve:

  • Strategized and wrote sales-building copy for more than 150 clients.
  • Won several major copywriting awards, including the ACE Award for Circulation Excellence.
  • Received the prestigious Copywriting Of The Year award from AWAI.
  • Authored several books including, The Everything Guide to Writing Copy (Simon & Schuster).
  • Co-authored The Wealthy Freelancer (Penguin)an acclaimed and bestselling guide to freelancing.
  • Created and continue to teach the breakthrough course for freelancers: Authentic Prospecting.
  • Led hundreds of in-house training sessions, webinars, and online courses.

Can any other copywriting trainer give you the advantage of that level of experience and expertise?

But as proud as I am of those credentials, I’m more proud of the results I’ve helped clients and students achieve. In-house sales and marketing teams have reported doubling conversions and results. Freelancers have grown their client bases and income.


Popular speaker on copywriting and content marketing

I look at speaking as an extension of my training and coaching. It’s all about showing audiences how to write better copy that gets better results.

Over the years, I’ve been invited to speak for hundreds of terrific events: CAPS National Conference, PWAC National Conference, AWAI Copywriting Bootcamp, Scheduling Institute Dental Marketing Conference, DMA Direct Mail Day, Canadian Professional Sales Association, just to name a few.

I’m a particularly effective speaker at online events, such as webinars, and am savvy at using all the popular platforms.

Bestselling Author

A good book is a precious thing. And I love writing books as much as I enjoy reading them. My most recent titles are:

  • The Everything Guide to Writing Copy (Simon & Schuster)
  • The Wealthy Freelancer (Penguin)
  • The CMA Guide to Email Marketing (Canadian Marketing Association)
  • The Referral Marketing Book (with Allan Goldstein.)
  • The Complete Idiot’s Guide to Starting a Web-based Business (Penguin)
  • Persuasive Sales Writing (Coming fall 2024.)

The home-study course I created, Modern B2B Copywriting, published by American Writers & Artists Institute, is the bestselling course of its kind in the industry.

May I help you (or your team) boost your copywriting skills and savvy?

If you’d like to discuss how I can help you, or your team, become better at copywriting,