Click here to subscribe in iTunes; or, listen to the audio version below: It's often been said that if you go the extra mile for your clients, you'll be rewarded with more repeat business and referrals. That's true. But you don't necessarily have to haul your butt an...
Click here to subscribe in iTunes; or, listen to the audio version below: A few days ago, a friend asked me to review a couple of pages on his website: one promoting his coaching services and the other selling his ebook. He wasn't satisfied with the response he was...
Click here to subscribe in iTunes; or, listen to the audio version below: Movies and television shows often like to make fun of corny pick-up lines. One of my favorites is, "Do you believe in love at first sight, or should I walk past you again?" It gets a laugh. But...
Click here to subscribe in iTunes; or, listen to the audio version below: During a seminar a few weeks ago, an audience member, Bill (not his real name), bravely volunteered to be on my "Marketing hot seat". Actually, it was fairly painless. We just went over his...
Click here to subscribe in iTunes; or, listen to the audio version below: Earlier this week, I presented an afternoon workshop to a group of professional speakers. The topic? How to write marketing copy that sells. It was a great audience and I had a lot of fun. But...
Click here to subscribe in iTunes; or, listen to the audio version below: As some of my readers have kindly pointed out over the years, I suck at proofreading. I can go over an article I've written with a fine tooth comb and be sure -- absolutely certain -- that there...
Click here to subscribe in iTunes; or, listen to the audio version below: I've had modest success creating and self-publishing information products, such as ebooks, audio programs and self-study courses. So it's not surprising that many Marketing Memo readers and...
Click here to subscribe in iTunes; or, listen to the audio version below: Want to land more clients and grow your business? Here's what you do... You find an industry association or similar group in your area. You attend the monthly meetings. You network and schmooze...
Click here to subscribe in iTunes; or, listen to the audio version below: Recently, I've been coming across a lot of misinformation about prospecting. "You have to make a lot of cold calls," one guru insists. "You must send out hundreds of pitch letters," another...
Click here to subscribe in iTunes; or, listen to the audio version below: Years ago I interviewed a freelance copywriter who was (and still is) one of the top professionals in her particular niche. When I asked her how she became so darned successful so quickly, I...
Click here to subscribe in iTunes; or, listen to the audio version below: A potential new client calls you. He asks some initial questions about your services and provides you with details on his project. You have a great conversation. He seems impressed with you....
Click here to subscribe in iTunes; or, listen to the audio version below: I run into a lot of confusion about websites. Especially among those who sell services. I talk to some professionals who are so focused -- if not obsessed -- with SEO'ing their sites that they...
Click here to subscribe in iTunes; or, listen to the audio version below: I was chatting with a colleague yesterday. He called to ask me how much I charge for a particular type of copywriting project and, in return, offered to share his prices with me. (A great...
