Month: January 2012

The Plumber Who Taught Me Prospecting

Click here to subscribe in iTunes; or, listen to the audio version below: Since starting this series on prospecting, I've received a lot of questions from readers, and also some great tips. Thank you! As I said in my last Marketing Memo, prospecting is simply the...

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5 Keys to Painless Prospecting

Click here to subscribe in iTunes; or, listen to the audio version below: Let's face it. No one likes to cold call, warm call, or do any type of prospecting. Even if you don't use the phone and, instead, reach out to new potential clients via email, the process can be...

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The Missing Ingredient to Achieving Goals?

Click here to subscribe in iTunes; or, listen to the audio version below: I'm guessing this is the umpteenth article you've seen this week on setting goals. After all, it's the start of the new year. Just about everyone has something important they want to achieve in...

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