Month: July 2011

Do Direct Mail Letters Still Work?

Click here to subscribe in iTunes; or, listen to the audio version below: I recently asked a seminar audience which topic they would like to learn more about: direct mail letters or social media campaigns. Social media won out by a landslide. I wasn't surprised. After...

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Does Your Special Report Have “BOING”?

If you follow Jim Carrey on Twitter you know he loves to invent or, in some cases, completely redefine words. His latest is BOING! -- which, according to him, means that something is super special. Or has substance and style. Or is really rockin'! Why this got me...

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Are You Just a ‘Yard’ Away From More Business?

Click here to subscribe in iTunes; or, listen to the audio version below: It's often been said that if you go the extra mile for your clients, you'll be rewarded with more repeat business and referrals. That's true. But you don't necessarily have to haul your butt an...

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